Design Principles and Guidelines
1. Consistency
Consistency in design refers to the uniform use of design elements such as colors, fonts, icons, and layouts across all pages of an application or website. This principle ensures that users can predict how to interact with the interface, reducing the learning curve and enhancing user experience. For example, if a button is blue and has a specific shape on one page, it should maintain the same color and shape on all other pages.
Example: A news website that uses the same font style and color scheme for headlines and article summaries across all sections helps users quickly recognize and navigate content, regardless of the section they are in.
2. Simplicity
Simplicity involves designing interfaces that are easy to understand and use. This principle advocates for minimalistic design, where only essential elements are included, and unnecessary complexity is avoided. A simple interface allows users to complete tasks quickly and efficiently. For instance, a search bar should be prominently placed and clearly labeled, without any distracting elements around it.
Example: A mobile app for a grocery store that has a clean, uncluttered interface with large buttons for common actions like "Add to Cart" and "Checkout" makes it easier for users to complete their shopping without confusion.
3. Feedback
Feedback in design means providing users with immediate and clear responses to their actions. This principle helps users understand the consequences of their interactions and ensures they remain in control. For example, when a user clicks a button, the interface should provide visual or auditory feedback, such as a change in color or a sound, to confirm the action was received.
Example: A social media platform that shows a loading spinner and a progress bar when a user uploads a photo provides clear feedback that the upload is in progress, reducing user anxiety and ensuring they know what to expect.