3 4 Financial Statement Analysis Explained
Key Concepts
- Financial Statements
- Ratio Analysis
- Trend Analysis
- Comparative Analysis
- Common-Size Analysis
Financial Statements
Financial statements are formal records of a business's financial activities. The primary financial statements include the Balance Sheet, Income Statement, Cash Flow Statement, and Statement of Changes in Equity. These statements provide a comprehensive view of the company's financial health and performance.
Ratio Analysis
Ratio analysis involves calculating and interpreting financial ratios to assess a company's performance and financial position. Key ratios include liquidity ratios (e.g., Current Ratio), profitability ratios (e.g., Net Profit Margin), and solvency ratios (e.g., Debt-to-Equity Ratio). Ratios help in comparing a company's financial metrics against industry standards or historical data.
Example: If a company's Current Ratio is 2.5, it indicates that the company has $2.50 in current assets for every $1.00 of current liabilities, suggesting strong liquidity.
Trend Analysis
Trend analysis involves examining financial data over a series of reporting periods to identify patterns and trends. This analysis helps in forecasting future performance and understanding the long-term financial health of the company. Trends can be identified by comparing financial data across multiple years.
Example: If a company's revenue has been increasing by 10% annually over the past five years, trend analysis suggests that the company is experiencing consistent growth.
Comparative Analysis
Comparative analysis involves comparing a company's financial performance and position with those of its competitors or industry averages. This analysis helps in benchmarking the company's performance and identifying areas for improvement. Comparisons can be made using financial ratios, margins, and other key metrics.
Example: If a company's Net Profit Margin is 8% while the industry average is 12%, comparative analysis indicates that the company is less profitable than its peers.
Common-Size Analysis
Common-size analysis involves expressing each item on a financial statement as a percentage of a base figure. For the Balance Sheet, the base figure is Total Assets, and for the Income Statement, it is Total Revenue. This analysis helps in comparing the composition of financial statements across different periods or companies of varying sizes.
Example: If Inventory is 20% of Total Assets on the Balance Sheet, common-size analysis helps in understanding the relative importance of inventory to the company's total assets.
Examples and Analogies
Consider financial statements as the "health report" of a company. Just as a health report provides insights into a person's well-being, financial statements provide insights into a company's financial health.
Ratio analysis is like "measuring vital signs." Just as vital signs indicate a person's health status, financial ratios indicate a company's financial status.
Trend analysis is akin to "tracking growth." Just as tracking a child's growth helps in understanding their development, tracking financial trends helps in understanding a company's growth.
Comparative analysis is similar to "benchmarking." Just as benchmarking helps in comparing performance against peers, comparative analysis helps in comparing a company's performance against competitors.
Common-size analysis is like "standardizing measurements." Just as standardizing measurements helps in comparing different objects, common-size analysis helps in comparing financial statements of different companies.